Probits Pty Ltd Reviews

Machine learning in production that the board could see working within eight weeks

Gustavo Ferreira / VP of Technology - Amazônia Digital Ltda

Verified
Apr 12, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5

Overall

4.5

Quality

4.5

Schedule

4.5

Cost

4.0

Communication

Project TypeAI & Machine Learning

IndustryFashion & Apparel

Project Cost$10,000 to $49,999

DurationOct 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Amazônia Digital Ltda operates in the Fashion & Apparel sector with headquarters in São Paulo, Brazil. In my role as VP of Technology I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

Primarily AI & Machine Learning, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.

Why did you choose this company over other providers you considered?

We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their AI & Machine Learning approach and the evidence base they provided — reference projects in Fashion & Apparel contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.

How clearly did the company understand your requirements and business goals?

Extremely well, in part because they had relevant Fashion & Apparel experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.

How was your overall experience with their communication and project management?

Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.

Did the company deliver the project on time and within your expected budget?

Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.

What tangible results or business impact have you seen since the project was completed?

The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.

What did you like most about working with this company?

The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.

Would you recommend this company to others, and would you work with them again?

Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Fashion & Apparel sector looking for AI & Machine Learning expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Custom pipeline configuration that maps exactly to how our team actually sells

Omar Al-Farsi / Chief Technology Officer - Falcon Digital Ventures

Verified
Mar 31, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5

Overall

4.0

Quality

5.0

Schedule

4.5

Cost

4.5

Communication

Project TypeCRM Development

IndustryEnvironmental Services

Project Cost$50,000 to $149,999

DurationOct 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Falcon Digital Ventures is an established Environmental Services organisation headquartered in Dubai, UAE. My role as Chief Technology Officer covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.

What specific problem or business challenge led you to hire this company?

The immediate problem was that our CRM Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.

What services did the company provide for your project?

End-to-end CRM Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.

Why did you choose this company over other providers you considered?

A trusted peer in the Environmental Services sector had used them for a comparable CRM Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, CRM Development depth, and demonstrated delivery discipline was the deciding factor.

How clearly did the company understand your requirements and business goals?

Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.

How was your overall experience with their communication and project management?

Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.

Did the company deliver the project on time and within your expected budget?

The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.

What tangible results or business impact have you seen since the project was completed?

The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.

What did you like most about working with this company?

The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.

Would you recommend this company to others, and would you work with them again?

Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex CRM Development programme in the Environmental Services space and will deliver against a serious brief, this is the team.

Design work that measurably improved every conversion metric on our platform

Danielle Westbrook / Chief Digital Officer - BlueSky Retail Holdings

Verified
Feb 15, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

4.5

Communication

Project TypeUI/UX Design

IndustrySports & Fitness

Project Cost$150,000 to $499,999

DurationJan 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Chief Digital Officer at BlueSky Retail Holdings I oversee technology investment and delivery across our Sports & Fitness operations in Chicago, USA. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

End-to-end UI/UX Design delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.

Why did you choose this company over other providers you considered?

We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their UI/UX Design approach and the evidence base they provided — reference projects in Sports & Fitness contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.

How clearly did the company understand your requirements and business goals?

Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.

How was your overall experience with their communication and project management?

Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.

Did the company deliver the project on time and within your expected budget?

On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.

What tangible results or business impact have you seen since the project was completed?

Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the UI/UX Design work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.

What did you like most about working with this company?

Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.

Would you recommend this company to others, and would you work with them again?

Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Sports & Fitness sector looking for UI/UX Design expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

E-commerce build that united our digital and in-store inventory for the first time

Yuki Hashimoto / Head of Product Development - East Asia Commerce KK

Verified
Jan 30, 2026

Project summary: Dynamic pricing had been a manual process for years. We knew the revenue management opportunity was significant but lacked the technical capability to build the models and connect them to our booking engine.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5

Overall

5.0

Quality

4.5

Schedule

4.5

Cost

4.5

Communication

Project TypeE-commerce Development

IndustryTravel & Hospitality

Project Cost$50,000 to $149,999

DurationJan 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

East Asia Commerce KK is an established Travel & Hospitality organisation headquartered in Osaka, Japan. My role as Head of Product Development covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

End-to-end E-commerce Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.

Why did you choose this company over other providers you considered?

We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.

How clearly did the company understand your requirements and business goals?

Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.

How was your overall experience with their communication and project management?

Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.

Did the company deliver the project on time and within your expected budget?

Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.

What tangible results or business impact have you seen since the project was completed?

Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the E-commerce Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.

What did you like most about working with this company?

The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.

Would you recommend this company to others, and would you work with them again?

Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex E-commerce Development programme in the Travel & Hospitality space and will deliver against a serious brief, this is the team.

Cloud architecture that reduced our monthly infrastructure spend by over a third

Tobias Lindemann / Leiter Digitalisierung - Lindemann Industrie GmbH

Verified
Jan 26, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

5.0

Overall

5.0

Quality

4.5

Schedule

5.0

Cost

5.0

Communication

Project TypeCloud Services

IndustryFood & Beverage

Project CostLess than $10,000

DurationAug 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Leiter Digitalisierung at Lindemann Industrie GmbH I oversee technology investment and delivery across our Food & Beverage operations in Berlin, Germany. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

End-to-end Cloud Services delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.