About Generation i
Businesses looking for a reliable technology partner often consider Generation i. Generation i focuses on Custom Software Development. With 2 - 9 people on staff, Generation i can take on projects of varying size. Projects are generally billed around $25 - $49 / hr/hr. This profile is a starting point — reach out to Generation i directly to discuss project specifics.
Where We Specialize
Industry Expertise
Typical Project Size
Generation i Reviews
Write a ReviewUser research that uncovered friction we had stopped noticing because it was always there
Zara Hussain / Head of Technology - Ravi Digital AgencyMay 25, 2026
Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
Project execution that matched the proposal in every dimension that mattered
Jia Hui Tan / VP of Engineering - RedDot Technologies Pte LtdMay 12, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
Game launched with a four-point-seven store rating and no critical bugs in the first two weeks
Rupert Ashford / Director of eCommerce - Hargrove Retail PLCMay 07, 2026
Project summary: Our actuarial models had outgrown the reporting infrastructure feeding them. Data latency was introducing risk into pricing decisions that the business had decided it could no longer accept.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
Custom pipeline configuration that maps exactly to how our team actually sells
Eoghan Fitzgerald / VP of Engineering - Shannon Tech Solutions LtdApr 18, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
A development partner who treated our roadmap as carefully as their own
Adriana Voss / Director of Platform Engineering - Cascadia Digital VenturesMar 25, 2026
Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
A partnership that began with a single project and earned a place on our preferred vendor list
Lars Pfeiffer / VP of Technology - NordTech Logistik GmbHJan 25, 2026
Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
CRM integration that connected our marketing automation to our revenue motion seamlessly
Niamh O'Sullivan / Director of Product - Munster Digital LtdJan 09, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
Infrastructure-as-code that our SRE team treats as a reference example
Shreya Krishnaswamy / VP of Product - Luminar Tech Pvt LtdJan 04, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs