Dribble Code Reviews

The kind of web build that makes you wonder why you tolerated the old site for so long

Sebastian Lapointe / CTO - Boreal Systems Inc

Verified
May 16, 2026

Project summary: Our mobile app had a 2.9-star average review score. The two themes in every negative review were speed and booking flow complexity — both were solvable with the right engineering partner.

Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5

Overall

5.0

Quality

4.5

Schedule

4.0

Cost

4.5

Communication

Project TypeWeb Development

IndustryTravel & Hospitality

Project Cost$50,000 to $149,999

DurationAug 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Boreal Systems Inc operates in the Travel & Hospitality sector with headquarters in Toronto, Canada. In my role as CTO I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.

What specific problem or business challenge led you to hire this company?

Regulatory requirements in our Travel & Hospitality segment had changed and the compliance timeline was set by our regulator, not by us. The Web Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.

What services did the company provide for your project?

End-to-end Web Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.

Why did you choose this company over other providers you considered?

We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.

How clearly did the company understand your requirements and business goals?

Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.

How was your overall experience with their communication and project management?

The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.

Did the company deliver the project on time and within your expected budget?

The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.

What did you like most about working with this company?

The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.

Would you recommend this company to others, and would you work with them again?

Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Travel & Hospitality sector looking for Web Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Design work that measurably improved every conversion metric on our platform

Dominic Fairfax / Head of Digital Transformation - Arcadian Consulting Ltd

Verified
Apr 16, 2026

Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.5

Overall

5.0

Quality

4.5

Schedule

4.5

Cost

5.0

Communication

Project TypeUI/UX Design

IndustryConstruction

Project Cost$50,000 to $149,999

DurationJun 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at Arcadian Consulting Ltd, a growth-stage Construction business based in London, UK. As Head of Digital Transformation my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.

What specific problem or business challenge led you to hire this company?

The immediate problem was that our UI/UX Design capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.

What services did the company provide for your project?

Primarily UI/UX Design, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.

Why did you choose this company over other providers you considered?

We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their UI/UX Design approach and the evidence base they provided — reference projects in Construction contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.

How clearly did the company understand your requirements and business goals?

Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.

How was your overall experience with their communication and project management?

Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.

Did the company deliver the project on time and within your expected budget?

Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.

What did you like most about working with this company?

The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.

Would you recommend this company to others, and would you work with them again?

Yes, without reservation. I have already made two direct referrals within my Construction network — in both cases to peers facing UI/UX Design challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

A digital marketing partner who optimised for business outcomes, not vanity metrics

Aarav Mehta / Chief Data Officer - Zenith FinServ Ltd

Verified
Apr 03, 2026

Project summary: The transition to EV had created demand for dealer network management capabilities our existing system was not designed to support. A targeted rebuild was the agreed path forward.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5

Overall

4.0

Quality

4.5

Schedule

4.5

Cost

4.5

Communication

Project TypeDigital Marketing

IndustryAutomotive

Project Cost$500,000+

DurationMay 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Chief Data Officer at Zenith FinServ Ltd I oversee technology investment and delivery across our Automotive operations in Bangalore, India. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

Regulatory requirements in our Automotive segment had changed and the compliance timeline was set by our regulator, not by us. The Digital Marketing changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.

What services did the company provide for your project?

End-to-end Digital Marketing delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.

Why did you choose this company over other providers you considered?

The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.

How clearly did the company understand your requirements and business goals?

Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.

How was your overall experience with their communication and project management?

Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.

Did the company deliver the project on time and within your expected budget?

Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.

What tangible results or business impact have you seen since the project was completed?

The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.

What did you like most about working with this company?

The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.

Would you recommend this company to others, and would you work with them again?

Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Automotive sector looking for Digital Marketing expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Single source of truth delivered — if you know how rare that is, you understand why we are impressed

Nathan Prescott / VP of Technology - Ironclad Insurance Group

Verified
Apr 02, 2026

Project summary: Lean manufacturing initiatives required real-time OEE data at the line level. Our existing systems could not provide it without significant manual aggregation.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

5.0

Overall

4.5

Quality

5.0

Schedule

4.5

Cost

5.0

Communication

Project TypeData & Analytics

IndustryManufacturing

Project CostLess than $10,000

DurationSep 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at Ironclad Insurance Group, a growth-stage Manufacturing business based in New York, USA. As VP of Technology my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.

What specific problem or business challenge led you to hire this company?

The immediate problem was that our Data & Analytics capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.

What services did the company provide for your project?

The scope covered the full Data & Analytics lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.

Why did you choose this company over other providers you considered?

We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.

How clearly did the company understand your requirements and business goals?

Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.

How was your overall experience with their communication and project management?

Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between New York, USA and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.

Did the company deliver the project on time and within your expected budget?

On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.

What did you like most about working with this company?

The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.

Would you recommend this company to others, and would you work with them again?

Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Custom pipeline configuration that maps exactly to how our team actually sells

Elliot Thorne / Managing Director, Tech - Redwood Capital Advisors

Verified
Jan 22, 2026

Project summary: The transition to EV had created demand for dealer network management capabilities our existing system was not designed to support. A targeted rebuild was the agreed path forward.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5

Overall

4.5

Quality

4.5

Schedule

5.0

Cost

5.0

Communication

Project TypeCRM Development

IndustryAutomotive

Project Cost$50,000 to $149,999

DurationJul 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Redwood Capital Advisors is an established Automotive organisation headquartered in San Francisco, USA. My role as Managing Director, Tech covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

The core engagement was CRM Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.