About Control Loops
Control Loops works with clients to plan, build, and ship digital products. Their core services include AR/VR Development and Custom Software Development. The company operates with a team of 10 - 49 professionals. Projects are generally billed around $50 - $99 / hr/hr. Overall, Control Loops is one of the options worth shortlisting for a technology project.
Where We Specialize
Industry Expertise
Typical Project Size
Control Loops Reviews
Write a ReviewHeadless CMS that finally allowed our designers and developers to work in parallel
Abdullah Al-Shehri / Head of Innovation - Desert Tech VenturesMay 26, 2026
Project summary: A merger had left us with two incompatible student information systems. We needed a consolidation path that preserved historical data, maintained service continuity, and met accreditation requirements.
We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
The outcome we specified, delivered the way we needed it, by people we would hire again
Flynn Buchanan / GM of Technology - Pacific Rim Commerce GroupMay 02, 2026
Project summary: The transition to EV had created demand for dealer network management capabilities our existing system was not designed to support. A targeted rebuild was the agreed path forward.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
A platform our sales team adopted within the first week without a single complaint
Imogen Tanner / Head of Engineering - Outback Data SolutionsMar 08, 2026
Project summary: Matter management had become a significant overhead for our fee earners. Every hour spent on administration was an hour not spent on billable advisory work — the business case was straightforward.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
App store launch with a four-point-eight average rating in the first month
Yuki Hashimoto / Head of Product Development - East Asia Commerce KKFeb 01, 2026
Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Roadmap that finally put our infrastructure investment in language the CFO could approve
Zofia Kamińska / CTO - Odra Tech StudioJan 28, 2026
Project summary: Our actuarial models had outgrown the reporting infrastructure feeding them. Data latency was introducing risk into pricing decisions that the business had decided it could no longer accept.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
A technology investment that delivered returns ahead of the business case we approved
Reuben Loh / CTO - Marina Bay Ventures Pte LtdJan 23, 2026
Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project