Agile Software Design GmbH Reviews

Custom pipeline configuration that maps exactly to how our team actually sells

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC

Verified
Jun 11, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5

Overall

4.0

Quality

4.5

Schedule

5.0

Cost

4.5

Communication

Project TypeCRM Development

IndustryFashion & Apparel

Project Cost$10,000 to $49,999

DurationDec 2025 – Apr 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Director of eCommerce at Hargrove Retail PLC I oversee technology investment and delivery across our Fashion & Apparel operations in Manchester, UK. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

Regulatory requirements in our Fashion & Apparel segment had changed and the compliance timeline was set by our regulator, not by us. The CRM Development changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.

What services did the company provide for your project?

Primarily CRM Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.

Why did you choose this company over other providers you considered?

We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their CRM Development approach and the evidence base they provided — reference projects in Fashion & Apparel contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.

How clearly did the company understand your requirements and business goals?

Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.

How was your overall experience with their communication and project management?

Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Manchester, UK and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.

Did the company deliver the project on time and within your expected budget?

On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.

What tangible results or business impact have you seen since the project was completed?

We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.

What did you like most about working with this company?

The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.

Would you recommend this company to others, and would you work with them again?

Yes, without reservation. I have already made two direct referrals within my Fashion & Apparel network — in both cases to peers facing CRM Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

A team that understood the difference between AI that demos well and AI that runs in prod

Eoghan Fitzgerald / VP of Engineering - Shannon Tech Solutions Ltd

Verified
Apr 28, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5

Overall

4.5

Quality

4.5

Schedule

5.0

Cost

4.0

Communication

Project TypeAI & Machine Learning

IndustryFood & Beverage

Project Cost$150,000 to $499,999

DurationAug 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As VP of Engineering at Shannon Tech Solutions Ltd I oversee technology investment and delivery across our Food & Beverage operations in Dublin, Ireland. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

We had a defined product vision for our next phase of growth in the Food & Beverage market but lacked the engineering depth internally to execute it. The AI & Machine Learning requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.

What services did the company provide for your project?

The core engagement was AI & Machine Learning delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.

Why did you choose this company over other providers you considered?

A trusted peer in the Food & Beverage sector had used them for a comparable AI & Machine Learning engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, AI & Machine Learning depth, and demonstrated delivery discipline was the deciding factor.

How clearly did the company understand your requirements and business goals?

Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.

How was your overall experience with their communication and project management?

Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Dublin, Ireland and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.

Did the company deliver the project on time and within your expected budget?

On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.

What did you like most about working with this company?

The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.

Would you recommend this company to others, and would you work with them again?

Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Analytics foundation that lets us answer attribution questions we had given up asking

Sabrina Vollmer / Chief Innovation Officer - Rheintal Digital AG

Verified
Apr 15, 2026

Project summary: An international expansion required multi-currency, multi-language, and multi-warehouse capabilities that our existing platform could not support without a fundamental re-architecture.

Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5

Overall

5.0

Quality

4.5

Schedule

4.0

Cost

4.5

Communication

Project TypeDigital Marketing

IndustryRetail & E-commerce

Project Cost$50,000 to $149,999

DurationOct 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Rheintal Digital AG operates in the Retail & E-commerce sector with headquarters in Düsseldorf, Germany. In my role as Chief Innovation Officer I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

The core engagement was Digital Marketing delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.

Why did you choose this company over other providers you considered?

The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.

How clearly did the company understand your requirements and business goals?

Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.

How was your overall experience with their communication and project management?

Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Düsseldorf, Germany and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.

Did the company deliver the project on time and within your expected budget?

Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.

What tangible results or business impact have you seen since the project was completed?

Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Digital Marketing work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.

What did you like most about working with this company?

Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.

Would you recommend this company to others, and would you work with them again?

Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

The team designed for our users' actual behaviour, not for the persona we thought they were

Fatima Al-Suwaidi / Head of Digital Strategy - Gulf FinTech Holdings

Verified
Mar 30, 2026

Project summary: Our connected vehicle platform needed to handle telemetry data from an expanding EV fleet while supporting over-the-air update orchestration. No off-the-shelf platform handled both requirements well.

The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5

Overall

5.0

Quality

4.5

Schedule

5.0

Cost

4.0

Communication

Project TypeUI/UX Design

IndustryAutomotive

Project Cost$500,000+

DurationJul 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Head of Digital Strategy at Gulf FinTech Holdings I oversee technology investment and delivery across our Automotive operations in Abu Dhabi, UAE. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

The immediate problem was that our UI/UX Design capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.

What services did the company provide for your project?

End-to-end UI/UX Design delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.

Why did you choose this company over other providers you considered?

We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.

How clearly did the company understand your requirements and business goals?

Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.

How was your overall experience with their communication and project management?

The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.

Did the company deliver the project on time and within your expected budget?

On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.

What tangible results or business impact have you seen since the project was completed?

We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.

What did you like most about working with this company?

The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.

Would you recommend this company to others, and would you work with them again?

Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex UI/UX Design programme in the Automotive space and will deliver against a serious brief, this is the team.

Test automation that our developers adopted as a genuine aid rather than a compliance exercise

Nora Al-Otaibi / VP of Engineering - Salam Digital Solutions

Verified
Mar 27, 2026

Project summary: Dynamic pricing had been a manual process for years. We knew the revenue management opportunity was significant but lacked the technical capability to build the models and connect them to our booking engine.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.5

Overall

4.5

Quality

4.5

Schedule

5.0

Cost

4.0

Communication

Project TypeQuality Assurance & Testing

IndustryTravel & Hospitality

Project Cost$50,000 to $149,999

DurationJun 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As VP of Engineering at Salam Digital Solutions I oversee technology investment and delivery across our Travel & Hospitality operations in Jeddah, Saudi Arabia. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.

What specific problem or business challenge led you to hire this company?

Regulatory requirements in our Travel & Hospitality segment had changed and the compliance timeline was set by our regulator, not by us. The Quality Assurance & Testing changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.

What services did the company provide for your project?

Primarily Quality Assurance & Testing, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.

Why did you choose this company over other providers you considered?

The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.

How clearly did the company understand your requirements and business goals?

Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.

How was your overall experience with their communication and project management?

Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Jeddah, Saudi Arabia and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.

Did the company deliver the project on time and within your expected budget?

Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.

What tangible results or business impact have you seen since the project was completed?

The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.

What did you like most about working with this company?

The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.

Would you recommend this company to others, and would you work with them again?

Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Travel & Hospitality sector looking for Quality Assurance & Testing expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

Web platform that turned our digital presence from a cost centre into a revenue driver

Danielle Westbrook / Chief Digital Officer - BlueSky Retail Holdings

Verified
Feb 22, 2026

Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5

Overall

4.5

Quality

4.5

Schedule

4.5

Cost

5.0

Communication

Project TypeWeb Development

IndustryHealthcare

Project Cost$10,000 to $49,999

DurationAug 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at BlueSky Retail Holdings, a growth-stage Healthcare business based in Chicago, USA. As Chief Digital Officer my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.

What specific problem or business challenge led you to hire this company?

Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.

What services did the company provide for your project?

Primarily Web Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.